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How it works

01

Join the Society

Anyone can join. Society members hear about collection reveals, product launches, brand news, and events before the general public.

02

Discover the debut collection

Society members receive the first reveal of the debut collection — before it is shared publicly anywhere.

03

The Founding 100

The first 100 customers to purchase the debut collection become the Founding 100 — a permanent designation and our way of recognizing the people who supported us first.

04

Future collections

For every collection after the debut, the Founding 100 shop first for 24 hours. Then The 152 Society receives its own 24-hour window. Then the collection opens to the public. There is no waitlist for future collections — once you join the Society, you will always hear about new releases first and have the opportunity to buy before the public.

Come early and you'll be rewarded for it. Come later and there's still a place for you at the table.

Founding 100 24-hour first access
The 152 Society 24-hour early access
General public Collection opens